General Motors Extends The 60 Day Satisfaction Program

General Motors has announced that they will extend their 60-day satisfaction guarantee program as a part of the new “May the Best Car Win” program. The program was meant to finish at the end of November, where it will now run until the 4th of January.

“It’s been very successful, and the third phase of the advertising campaign will launch in magazines due on shelves in December,” Ryndee Carney, GM spokeswoman told Automotive News. “They feature head-to-head comparisons of our vehicles versus our competitors.”

GM said that they will also launch a new digital advertising project during the December month.

Press Release

“May the Best Car Win” Winning with Consumers; GM Extends 60-Day Satisfaction Guarantee

GM’s “May the Best Car Win” marketing campaign is boosting consumer opinion and consideration of its cars and trucks. The ads scored in the top quartile for all automotive advertising in the last three years in terms of consumer opinion, consideration and relevancy, according to GM’s internal testing data.

“The campaign is getting the word out about how good GM’s new products are,” Jay Spenchian, executive director, Marketing Strategy, said Thursday during a media update on the marketing campaign. “We’ve seen positive coverage and increased awareness of launch products like the Buick LaCrosse and GMC Terrain.”

Spenchian also said GM’s successful 60-Day Satisfaction Guarantee, which is part of the campaign, will be extended through January 4. “More than 99 percent of buyers who choose to take the Satisfaction Guarantee are keeping their vehicle,” he said.

The next phase of the campaign will launch in December with head-to-head ads in magazines, newspaper and web sites.