Volkswagen Will Launch Their 2010 GTI Via Their iPhone App

Featured, Miscellaneous | Dean | October 26, 2009 at 16:54

Volkswagen will release their new 2010 Volkswagen GTI in a different way this time round. The company is said to use their iPhone app to reveal what changes on the new model. The mobile advertising budget is set at around $500,000 and this is a really bold move for Volkswagen.

The iPhone-population might seem limited, however, it was reported that there are around 50 million iPhone and iPod touch customers worldwide.

Volkswagen recently revealed their new racing game for the iPhone at a press event where they said that six players could win the new GTI.

Raven Zachary, president of Small Society and founder of iPhoneDevCamp told Automotive News. “Licensing game technology saves VW considerable development cost and time to delivery. And the cost of six cars is not bad considering the cost of doing a print campaign or TV campaign.”

Check the VW GTI page out here – Get the game – Start playing.