The Dodge Challenger Has Received A Performance Appearance Package

Dodge has released a new performance appearance package for the 2010 Challenger. The new kit will be available as a factory option and it costs $1,995 for a new unique hood, a rear Go-Wing spoiler and strobe stripe graphics.

Alongside this kit you will find a interior package costing $945. This kit will include a new Mopar branded T-handle shifter, a bright pedal kit, bright door-sill guards, premium floor mats and a cover for your vehicle — to fight the elements when parked outside.

According to Dodge’s President and CEO, Ralph Gilles, “We worked closely with Mopar to further enhance the appearance of Dodge’s modern-day muscle machine. Our additional design cues effectively communicate the vehicle’s world-class handling, performance and cutting-edge technology.”

 

Press Release

Dodge Introduces Performance Appearance Package for Challenger

Mopar Gives Challenger the Scoop, Further Enhances Look of Brand’s Iconic Muscle Car

Auburn Hills, Mich., Jan 4, 2010 – Mopar is giving Dodge Challenger even more of a muscular appearance.

“Our mission at Mopar is to add value to all of our brands,” said Pietro Gorlier, President and Chief Executive Officer – Mopar Service, Parts and Customer Care, Chrysler Group LLC. “Our ‘Moparized’ Dodge Challenger is a great example of how we can further enhance the value of all of our Chrysler, Jeep®, Dodge Car and Ram Truck vehicles.”

Mopar’s new exterior appearance package is now available as a factory production option. The exterior includes a unique body-color hood with scoop, body-color rear “Go-Wing” spoiler and strobe stripe performance graphics. An interior appearance package is also available and includes a Mopar-branded T-handle shifter, bright pedal kit (automatic only), bright door-sill guards, premium carpet floor mats and a full vehicle cover to protect this prized possession.

“We worked closely with Mopar to further enhance the appearance of Dodge’s modern-day muscle machine,” said Ralph Gilles, President and Chief Executive Officer – Dodge Car Brand. “Our additional design cues effectively communicate the vehicle’s world-class handling, performance and cutting-edge technology.”

The Manufacturer’s Suggested Retail Price (MSRP) for the exterior package is $1,995. The MSRP for the interior package is $945 for the automatic transmission and $780 for the manual transmission. Both options are available on SE and R/T models in the following colors: TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright White.