Bentley Looking To Launch New Vehicles Every 18 Months

Bentley are looking at an 18-month product launch cycle where they will create additional vehicles based on existing models. For example, the 2011 Bentley Continental Supersports Convertible which happens to be a similar model to the Coupe and GT models.

Research from the Bentley team found that owners like to drive their vehicles for 12 to 18-months before they want something new. Therefore, Bentley are looking to offer better, and new, products to their existing customer base.

Following all of this, Bentley has revealed new images of the Continental Supersports Convertible which uses a 6.0-litre W12 engine with 463kW and 800Nm of torque. There will be an all-wheel-drive system as well as a Quickshift transmission.

Pricing starts at $280,400 in the U.S.

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