Chrysler’s To Be Rebadged As Lancia’s For Europe

Chrysler will be sold as Lancia’s in the Europe. The models sold under the Lancia brand will be a compact sedan, a mid-sized sedan which will replace the Sebring and PT Cruiser, the 300C full-sized sedan and a new Voyager minivan.

Fiat will drop Lancia dealers by around 300 for a total of 800 active dealers selling the American-based brand.

“Our plan is to have in place by May 2011 a Lancia/Chrysler integrated network comprising about 800 dealers and over 1,000 dealerships,” said Olivier Francois, CEO for Chrysler and Lancia.

[via:worldcarfans]