MINI’s PR Challenge Goes Bad [Video]
Miscellaneous, Videos | Dean | June 23, 2010 at 09:40MINI seems to have screwed up their latest PR stunt. The British brand has been taunting Porsche for quite some time now, and this includes renting a plane with a banner reading: “Dear Porsche, Bring it! Love, MINI.”
Thereafter MINI challenged the German brand to a race. Unfortunately, MINI lost to the Porsche 911 by two seconds.
After the loss MINI quoted that those two seconds were worth $38,000, as this indicates the price difference between the cars.
Tags: MINI, Porsche -->
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Not sure I agree that this “went bad”. I saw most of this stuff via their Facebook posts and they seemed pretty prepared to have Porsche either say “no” or that Mini would lose the actual race.
Lots of people seemed put off by the whole thing but I think it needs to be taken with a grain of salt. I mean come on – flying that plane with a banner outside the Porsche HQ? Classic!
Check out more of the stunts here:
http://www.facebook.com/MINIUSA?v=app_122731241101196&ref=ts
That comment feels very.. MINI-PR-Like..